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Here's what an actual StoreScorer audit looks like. This example shows results for a premium hat retailer.
Last Stand Hats has strong product presentation but is losing conversions due to trust signal gaps and checkout friction.
Trust Signals
No payment security indicators visible on product pages. Customers see $200+ hats with no reassurance their payment is secure.
Product page has no SSL badge, payment icons, or guarantee seals within viewport of Add to Cart button.
Add a trust badge strip showing accepted payments (Visa, MC, Amex, PayPal) and a 'Secure Checkout' indicator directly below the Add to Cart button.
Checkout Flow
Shipping costs are hidden until final checkout step. This causes 68% of cart abandonment industry-wide.
Homepage mentions 'Free shipping over $150' but product pages show no shipping estimate. Cart page also hides shipping until address entry.
Add a shipping calculator or 'Free shipping in X more' progress bar on product pages. Show estimated shipping in cart before checkout.
Social Proof
Zero customer reviews visible on any product page despite selling premium $150-$400 hats that require social validation.
Searched all product pages - no review widget, star ratings, or customer photos found. Competitors show 50-200+ reviews per product.
Integrate a review app (Judge.me, Loox, or Stamped) and email past customers for reviews. Display star ratings in collection grid.
+ 7 more prioritized fixes in full report
Show real-time stock status on product pages to create urgency and reassure buyers.
Keep the Add to Cart button visible as users scroll through product details on mobile.
"Premium Western Hats"
"Handcrafted Hats That Last a Lifetime — Worn by Cowboys Since 1972"
Adds heritage credibility and longevity benefit. "Since 1972" establishes trust; "Last a Lifetime" justifies premium pricing.
Launch special — full featured
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